Dubai’s Digital Frontier: Leading the Metaverse in 2025

Dubai, a city synonymous with ambition, is now a global leader in the metaverse economy. In 2025, the emirate is leveraging its Dubai Metaverse Strategy to drive innovation in virtual worlds and blockchain-based commerce. The Dubai Future Foundation reports the metaverse sector added AED 3.2 billion to the economy this year, fueled by virtual real estate and digital events. Companies like Decentraland have set up in Dubai, drawn by its robust digital infrastructure.
The Virtual Assets Regulatory Authority (VARA), fully implemented in January 2025, has made Dubai a pioneer in regulating digital economies, attracting firms like Meta. Emaar Properties’ virtual Burj Khalifa platform, launched in June, has generated AED 150 million in digital real estate sales. A YouGov poll shows 58% of residents engage with metaverse platforms, from gaming to virtual tourism.
Challenges like data privacy and accessibility persist, but Dubai’s Digital Skills Program is training thousands to bridge the gap. As the city blends its iconic skyline with virtual innovation, Dubai is redefining global influence in 2025.
Photo credits: Dubai Instagram.