Tourism’s Soaring Numbers: Dubai Gathers Global Gaze
Dubai’s tourism industry continues to surge in scale and influence. In the first half of 2025, the city welcomed 9.88 million international overnight visitors—surpassing total annual figures from just a few years prior. This represents a 6% year-on-year growth, reinforcing Dubai’s trajectory toward becoming one of the top three global tourist destinations.
The average hotel occupancy rate reached 80.6% across the city by mid-2025. Both the average daily rate and revenue per available room also showed notable increases. These metrics reflect a strong rebound and continued expansion within Dubai’s hospitality industry.
Several luxury properties debuted in 2025, including Jumeirah Marsa Al Arab and Cheval Maison. Meanwhile, the upcoming Ciel Dubai Marina is set to become the tallest all-hotel tower in the world. Combined with a growing roster of internationally acclaimed restaurants and experiential tourism initiatives, Dubai is steadily solidifying its place at the top of the global travel industry.
Photo credits: Dubai Instagram
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
Vladyslava Garkusha
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