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Jan 09, 2026
Creators Dubai Desert Classic Returns for Second Edition
The Creators Dubai Desert Classic will return for its second edition on January 17 and 18, bringing together 16 leading sports content creators for a two-day golf competition at Emirates Golf Club. The event, the largest creator-led golf tournament in the Middle East, mirrors the format of the Hero Dubai Desert Classic and is designed to expand the tournament’s digital reach.
The competition will be played over two rounds of stroke play. The opening round will take place at night on the Faldo Course, followed by a final round on the Majlis Course, which will host the professional field days later. The expanded weekend format builds on the inaugural edition, which generated more than 13 million views for a single video and contributed to an estimated 192 million impressions through related influencer content.
Participants in this edition include creators from the United States, Canada, Australia, the United Kingdom, and Europe. Organizers say the event reflects changes in how golf audiences engage with the sport, with digital platforms playing a growing role alongside traditional broadcasts.
The Creators Dubai Desert Classic precedes the 37th Hero Dubai Desert Classic, scheduled for January 22 to 25 at the same venue, featuring a field that includes Tyrrell Hatton, Rory McIlroy, Tommy Fleetwood, Viktor Hovland, Dustin Johnson, Shane Lowry, Joaquín Niemann, and Pádraig Harrington.
Photo credits: Government of Dubai Media Office
Alexander Agafiev Macambira is former tech contributing writer for Forbes Monaco.
Alexander Agafiev Macambira
