Just In
dnata Signs Three-Year Sponsorship Deal with Dubai Basketball
DUBAI - dnata has entered into a three-year agreement with Dubai Basketball, becoming a Founding Partner of the city’s first professional basketball franchise. The deal marks dnata’s first major sports sponsorship and positions the company as a key supporter of one of the UAE’s most ambitious sporting initiatives.
Under the partnership, dnata will serve as the official travel partner for the team, facilitating logistics as Dubai Basketball competes in the EuroLeague and reenters the Adriatic Basketball Association (ABA) League. The company’s branding will appear on team jerseys, at the Coca-Cola Arena during home games, and across the club’s digital platforms.
Dubai Basketball, founded in 2023, made a strong debut last season, reaching the semifinals and securing third place in the ABA League. With confirmed participation in both the ABA League and EuroLeague, the team is set to host international clubs at the Coca-Cola Arena.
The collaboration gives dnata access to a growing fanbase. Nearly 80,000 spectators attended the team’s 18 home games last season. Over the course of the new agreement, the brand is expected to be visible during at least 31 home games per season.
Photo credits: Government of Dubai Media Office
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
Vladyslava Garkusha
Author’s Posts
-
Dubai International Chamber Opens First Nordic Office in Sweden to Enhance Trade and Investment Ties
Dubai International Chamber, part of the Dubai Chambers network, has officially opened its first rep...
Oct 10, 2025
-
Emirates NBD Advances Wealth Succession with Private Banking NextGen Program
Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, ...
Oct 10, 2025
-
Where Polo Meets Performance: Dubai to Host The Legacy Cup
On November 21, 2025, Dubai will become the backdrop for a groundbreaking fusion of sport and culture - the inaugural Lega...
Oct 10, 2025
-
Dubai Stuns Partizan in Historic EuroLeague Debut Victory
In a landmark moment for both club and city, Dubai Basketball claimed a ...
Oct 03, 2025
-
Dubai's Sheikh Maktoum Meets PayPal CEO to Deepen Financial Sector Collaboration
