Emirates, the world’s largest international airline and a long-standing sponsor of professional tennis, has introduced a new Airbus A380 livery highlighting its support of all four Grand Slam tournaments: the Australian Open, Roland-Garros, Wimbledon and the US Open. The design underscores the airline’s role as a partner to the sport’s most prominent events.
Emirates Marks Grand Slam Sponsorship With New A380 Livery
The livery incorporates each Grand Slam logo within a tennis-ball motif, using the tournaments’ established color schemes: blue for the Australian Open, red for Roland-Garros, green and purple for Wimbledon, and yellow and blue for the US Open. Emirates said the aircraft will operate on international routes including Houston and São Paulo, bringing the branding to major markets.
The first flight featuring the new livery landed in Melbourne, Australia, coinciding with the start of the Australian Open, the season’s opening Grand Slam. Emirates plans to keep the design in service across its fleet for the coming years.
The initiative reflects Emirates’ broader global sponsorship strategy. In tennis, the airline supports events across the ATP and WTA Tours, including the Dubai Duty Free Tennis Championships, in addition to the four Grand Slams. Its wider portfolio spans horse racing, golf, cricket, sailing, basketball, cycling, football and Australian Rules Football, with partnerships ranging from the Dubai World Cup and DP World Tour to major football clubs in Europe and beyond.
Photo credits: Government of Dubai Media Office
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
