Emirates Returns as Official Partner of Hero Dubai Desert Classic
Emirates has confirmed a six-year partnership with the Hero Dubai Desert Classic, reinforcing the airline’s ongoing support for golf in Dubai.
The Hero Dubai Desert Classic, the region’s longest-running golf tournament, opens the DP World Tour’s Rolex Series. Since its 1989 debut at the Majlis Course at Emirates Golf Club, the event has drawn top international players and global attention, establishing Dubai as a premier golf destination.
Under the partnership, Emirates will receive branding across the tournament grounds, including course signage, scoreboards, buggies, spectator areas, and digital platforms. The airline will also provide premium hospitality, Pro-Am participation, and exclusive experiences for its guests.
Sir Tim Clark, Emirates Airline President, noted the tournament’s role in showcasing Dubai’s golf courses worldwide and attracting leading players, while Simon Corkill, Executive Tournament Director, highlighted the collaboration as part of the event’s growth and international appeal.
The 2026 Hero Dubai Desert Classic takes place January 22–25, featuring top players including four-time champion Rory McIlroy, competing for a total prize of $9 million. Emirates has been a key partner in Dubai’s golf scene for nearly four decades and supports 21 tournaments across 26 countries through its association with the DP World Tour.
Photo credits: Government of Dubai Media Office
Alexander Agafiev Macambira is former tech contributing writer for Forbes Monaco.
Alexander Agafiev Macambira
