Situated within the Hyde Hotel in Business Bay, Seven Paintings offers a dining experience where plating transcends presentation—it becomes performance art. Conceived by Nadine Beshir of Dinner Time Story and Chef Omar Sartawi (with executive chef Da...
Dubai, situated in one of the driest regions on Earth, relies heavily on desalination to meet its water needs. The emirate's primary desalination facility, the Jebel Ali Power and Desalination Plant, is among the world's largest, producing approximately 490 million imperial gallons of water daily.
In recent years, Dubai has been transitioning to more energy-efficient desalination technologies. The Hassyan Seawater Reverse Osmosis (SWRO) plant, scheduled to commence operations in 2026, will utilize solar energy and advanced reverse osmosis techniques to produce 818,000 cubic meters of drinking water per day.
To further enhance water sustainability, Dubai is investing in infrastructure such as the Aquifer Storage and Recovery (ASR) project. This initiative aims to store up to 6,000 million imperial gallons of water, making it the largest project of its kind globally.
Through these efforts, Dubai is not only addressing its immediate water needs but also setting a precedent for sustainable water management in arid regions.
Dubai’s ambitious Vision 2040 Urban Master Plan, unveiled in March 2021, charts a comprehensive roadmap for the emirate’s evolution over the next two decades. With a clear focus on sustainability, livability, and economic diversification, the plan aims to transform Dubai into a global city that balances growth with environmental stewardship and quality of life.
At the heart of Vision 2040 is a commitment to sustainable urban development. The plan seeks to double the area of green and recreational spaces, dedicating 60 percent of Dubai’s land to nature reserves and rural areas. This will not only preserve biodiversity but also combat urban heat and provide residents with accessible natural environments, a crucial step for a desert metropolis confronting climate challenges.
To reduce congestion and promote balanced development, the strategy identifies five major urban centers—Deira/Bur Dubai as the historic and cultural hub; Downtown/Jumeirah for tourism and retail; Sheikh Zayed Road as the global business district; the Expo 2020 district serving as an innovation and events focal point; and Dubai Silicon Oasis as the technology and knowledge center. These nodes will be interconnected through an integrated public transport network designed to place 55 percent of residents within 800 meters of transit stations by 2040.
Complementing this is the “20-minute city” concept, which envisions essential services, including education, healthcare, and leisure, to be accessible within a 20-minute walk or bike ride. Land allocation for tourism and commercial use will increase significantly—by 134 and 168 square kilometers respectively—supporting economic diversification beyond oil and reinforcing Dubai’s status as a global hub.
Importantly, the plan also safeguards Dubai’s cultural heritage by revitalizing historic districts like Deira and Bur Dubai. This approach ensures that while Dubai embraces modern infrastructure and innovation, it retains the rich identity that underpins its unique appeal.
In sum, Dubai’s Vision 2040 is a forward-looking blueprint that reconciles rapid urban growth with sustainability and cultural preservation. By implementing these goals, Dubai aims to offer its residents an improved quality of life, attract international investment, and maintain its position as a competitive, resilient global city.
Photo credits: Dubai Instagram.
Alexander Agafiev
Alexander Agafiev is former tech contributing writer for Forbes Monaco.
Once a quiet stretch of desert coast, Dubai’s shoreline now curves around some of the most ambitious artificial landforms ever constructed: the iconic Palm Jumeirah and the surreal archipelago of The World Islands. These man-made marvels have not only redefined urban planning but also challenged the limits of modern engineering and environmental science.
Building from the Sea
Construction of the Palm Jumeirah began in 2001, led by Dubai-based developer Nakheel and executed by Dutch dredging companies Van Oord and Boskalis. Instead of using concrete or steel, engineers relied on a process called land reclamation, which involves dredging sand from the sea floor and spraying it into place using GPS-guided ships—a technique known as rainbowing.
Palm Jumeirah contains around 94 million cubic meters of sand and 7 million tons of rock. Its structure includes a 4 km-long trunk, 17 fronds lined with villas, and a crescent-shaped breakwater designed to absorb wave energy and protect the interior lagoon. To stabilize the sand, engineers used a method called vibro-compaction, which vibrates the ground to increase its density.
The World Islands project, located 4 km offshore, began in 2003. The development consists of about 300 small islands shaped to resemble a map of the world. More than 321 million cubic meters of sand and 386 million tons of rock were used to create the archipelago, which spans 9 kilometers in width and is enclosed by a crescent-shaped breakwater.
Environmental Consequences
While visually striking, these developments have not come without ecological cost. The dredging process buried coral reefs and disrupted local marine ecosystems. Fine sediment suspended in the water—known as turbidity—reduced sunlight penetration, threatening seagrass beds and oyster habitats essential to marine biodiversity.
Moreover, the artificial islands altered natural coastal currents. This led to coastal erosion in some nearby areas and stagnant water zones in others, increasing the risk of algal blooms and oxygen depletion. According to environmental assessments, such disruptions posed long-term threats to marine life along Dubai’s coast.
Engineering vs. Ecology
Dubai authorities have responded to these concerns with a mix of marine restoration and sustainable planning. Artificial reefs have been deployed around Palm Jumeirah to reintroduce marine habitats, while regulations on dredging and coastal development have become more stringent. Recent development proposals also emphasize climate resilience, seeking a better balance between innovation and environmental responsibility.
Dubai’s artificial islands remain a testament to human ambition and ingenuity. But as climate challenges mount, the next chapter in the emirate’s coastal evolution may depend not only on what we build—but how we build it.
Photo credits: Earth Observatory NASA.
Alexander Agafiev
Alexander Agafiev is former tech contributing writer for Forbes Monaco.
Two Michelin‑recommended venues where presentation is art.
Trèsind Studio
Located at One&Only Royal Mirage, Trèsind Studio has built its reputation on a 16-course tasting menu described by The World’s 50 Best Restaurants as a visual and gastronomic tour of India. Signature creations—like the blossom chaat with pumpkin mash, yogurt, chutneys, edible flowers and crisp butterflies—are composed with meticulous symmetry on vivid crockery, each course curated like a miniature installation.
Photo credits: Trèsind Studio Instagram.
Avatāra
This new fine‑dining vegetarian concept in Dubai Hills Estate is led by Chef Rahul Rana. Avatāra’s presentation emphasizes vibrant vegetable curries and appetizers, artfully plated with microgreens, edible flowers, and puree swirls that foreground the natural beauty of plant‑based ingredients.
The visual language here champions color, balance, and harmony—each plate assembled as a visual composition.
Photo credits: Avatāra.
Alexander Agafiev
Alexander Agafiev is former tech contributing writer for Forbes Monaco.
Situated within the Hyde Hotel in Business Bay, Seven Paintings offers a dining experience where plating transcends presentation—it becomes performance art. Conceived by Nadine Beshir of Dinner Time Story and Chef Omar Sartawi (with executive chef Daniel Shepherd), the two-hour, seven-course dinner marries culinary innovation with visual storytelling inspired by legends like Van Gogh, Picasso, Dali and Banksy.
Upon entering, guests encounter a theatrical dining space: a circular table set against a large black canvas, digital projections enliven each course and invite participation—such as painting on chocolate or adding “tears” from a dropper bottle to a plate. The result is a playful yet precise narrative woven between art and cuisine.
Chef Sartawi’s plating echoes the featured artists: bold colors, abstract arrangements and interactive elements. One course channels Jackson Pollock, as diners splatter salad dressings in jazz-fueled abstraction, while others reinterpret visual art into taste and texture.
At approximately AED 450 per person, the experience is intimate—seating is limited to 20 guests per sitting, each served with matching theatrical flair.
Seven Paintings distinguishes itself in the competitive Dubai dining landscape not by opulence, but by its fusion of immersive theater and precise gastronomy—a celebration of how food can become art.
Dubai is known for its glass towers, man-made islands, and desert backdrop. Yet tucked among its highways and high-rises are green spaces—both planned and unexpected—that offer a quieter counterpoint to the city's relentless pace.
One of the city’s oldest parks, Safa Park, sits just off Sheikh Zayed Road. Opened in 1975, the 64-hectare park includes lawns, a lake, and shaded paths frequented by joggers and picnickers. Despite its proximity to downtown, it maintains a slower rhythm. A view of the Burj Khalifa rises beyond the trees—a reminder of how nature and concrete exist side by side.
In Al Barsha, another green escape unfolds around a large man-made pond. Al Barsha Pond Park provides a wide jogging track, basketball courts, and landscaped gardens. Families gather on weekends for cycling and paddle boat rides. The park’s design favors functionality and accessibility over grandeur.
A more expansive and less manicured space lies at Mushrif Park, near Mirdif. Covering 13 square kilometers, the park features native Ghaf trees, bike trails, and an international village with miniature houses representing global architecture. Its remote location means it is less crowded than other urban parks, drawing those who want space and quiet.
For those seeking something curated and eco-conscious, Al Barari—an upscale residential area—offers an unusual mix of private villas and public botanical landscaping. Over 500 plant species are integrated into community walkways, small lakes, and shaded rest areas. Its development was pitched as a model of sustainable living, with an emphasis on biodiversity.
Farther afield, the Al Qudra Oasis and Love Lake sit within the Al Marmoom Desert Conservation Reserve. Established in 2018, this protected zone is one of the largest in the UAE, home to over 200 species of birds. The heart-shaped twin lakes and desert trails are popular with campers and birdwatchers. Unlike much of Dubai’s urban core, this area limits commercial development, preserving a sense of isolation.
Closer to the center, Ras Al Khor Wildlife Sanctuary presents a different kind of green space—wetlands. Just off Dubai Creek, the reserve is home to thousands of flamingos during winter, along with herons, osprey, and crabs. Bird hides are accessible to the public, and entry is free. Few global cities offer protected wetlands within view of the skyline.
In more localized settings, smaller gardens are emerging in creative spaces. At Alserkal Avenue, rooftop gardens maintained by cultural institutions serve as quiet green areas during events and workshops. In Al Fahidi and Al Seef, traditional wind-tower houses now include rooftop terraces with potted palms and native herbs. These gardens are informal, but increasingly valued in older neighborhoods undergoing restoration.
Together, these spaces form a mosaic of green in a city better known for excess. They are not accidental. Under the Dubai 2040 Urban Master Plan, 60% of the emirate’s area is set aside for nature reserves and parks. These places serve more than recreation—they support urban cooling, protect biodiversity, and offer psychological relief in an environment often defined by speed.
Dubai’s hidden gardens do not compete with its skyline. Instead, they quietly challenge it—reminding residents and visitors that urban life and ecological awareness can coexist.
Amid the serene waterways and wind towers of Madinat Jumeirah, Talise Spa stands as a tranquil retreat dedicated to the art of mindful living. Surrounded by lush gardens, palm-lined canals, and the gentle hush of the Arabian Gulf, the award-winning spa embraces a comprehensive approach to well-being guided by its four foundational pillars: Mental Wellness, Mindful Movement, Internal Well-being, and Restore. Here, traditional healing philosophies meet cutting-edge therapies, offering guests an immersive wellness experience that is both rooted in heritage and aligned with contemporary science.
One of Talise Spa’s most iconic offerings is its Full-Moon Yoga session, held monthly on the private beach beneath the Dubai sky. Led by acclaimed wellness expert Kajal Thakur, the session is timed with the lunar cycle to harness the moon’s symbolic energy of release and renewal. Participants are guided through a meditative flow that ends in stillness, accompanied by the soothing rhythm of waves and the shimmer of moonlight on water—an experience consistently praised for its profound emotional impact and sense of spiritual connection.
Inside the spa, advanced sensory treatments are centered around the Alphasphere Deluxe, a sound-and-light therapy pod designed by artist and researcher Sha, which synchronizes audio frequencies, light pulses, and ergonomic positioning to induce states of deep meditation. Used in both solo and guided sessions, it is especially effective in alleviating stress and anxiety while boosting mental clarity. Complementary therapies include sound-healing yoga, crystal healing sessions, and breathwork practices, all tailored to promote emotional release and physical vitality.
The spa’s approach to beauty and rejuvenation is equally holistic. Guests can experience Ayurvedic body treatments, hot sea shell massages, and the opulent 24-karat gold hammam, which infuses gold powder into traditional cleansing rituals to stimulate circulation and restore radiance to the skin. Sleep enhancement programs have also become a signature of Talise, incorporating guided meditation masks, vibroacoustic loungers, qi gong movement, and hypnotherapy to encourage restful, natural sleep cycles. Each treatment concludes with a calming tea ceremony, reinforcing the importance of ritual and reflection.
At Talise Spa, the ethos is clear: wellness is not a trend, but a lifestyle. With its blend of Arabian tradition, Eastern wisdom, and innovative sensory technologies, it remains one of Dubai’s most transformative destinations for those seeking not only relaxation but conscious renewal.
Situated on the iconic Palm Jumeirah, Anantara Spa at The Palm Dubai seamlessly marries the time-honored traditions of Middle Eastern and Asian healing with cutting-edge wellness technologies, creating a sanctuary that caters to both body and mind. The spa’s expansive facilities include six luxuriously appointed couples’ suites designed to provide intimate, personalized experiences. Guests can immerse themselves in a variety of steam rooms, including aroma-infused, crystal and gemstone-enhanced chambers, as well as herbal saunas and salt inhalation areas that promote respiratory health and skin rejuvenation. The spa’s experience showers are engineered to stimulate circulation and enhance detoxification, while the Turkish and Moroccan hammams offer ritualistic cleansing practices that date back centuries. For those seeking a deeper form of relaxation, the Thai massage pavilion provides authentic Thai therapeutic techniques performed by skilled therapists.
Anantara’s wellness philosophy is embodied in its signature treatments that draw from ancient healing sciences. Crystal-infused steam rooms and gemstone therapies harness the natural energies believed to promote balance and rejuvenation, while Ayurvedic treatments align with the Indian tradition of holistic health, focusing on mind-body harmony. The spa also features specialized rituals utilizing CBD products from KLORIS, which have gained international acclaim for their purity and efficacy, targeting inflammation and stress reduction. Complementing these is the use of Phytomer marine-based wellness therapies, which incorporate seaweed and mineral-rich treatments to restore vitality and hydration.
A hallmark of the Anantara experience is its integration of sound healing and breathwork. Sound baths utilize crystal bowls and Tibetan singing bowls to create vibrational frequencies that facilitate deep meditative states and emotional release. Breathwork sessions guide guests through controlled breathing techniques designed to calm the nervous system and enhance mental clarity. Aromatic rituals, inspired by both ancient Asian and Arabian traditions, employ essential oils and resins like frankincense and myrrh, enveloping guests in sensory journeys that ground and elevate the spirit. Together, these elements coalesce into a holistic wellness journey that honors the interconnectedness of physical health and spiritual wellbeing, all set against the tranquil backdrop of the Palm’s shimmering waters.
Rising along Sheikh Zayed Road beside the Dubai Water Canal, Al Habtoor Tower is poised to become the world’s largest residential skyscraper, with 81 floors and a total built-up area of approximately 3.5 million square feet. Developed by the Al Habtoor Group, the tower stands at around 345 meters tall and is located in Al Habtoor City, a 9-hectare urban complex known for its luxury hotels, entertainment venues, and landscaped pedestrian boulevards. The structure incorporates deep foundation barrettes drilled 80 meters into the ground and a patented single-column barrette system engineered to support up to 22,000 tons. High-strength steel and specialized concrete (C90) are used to reduce the building’s carbon footprint by over 50 percent compared to conventional towers. The design targets LEED Platinum certification, incorporating dual-glazed façades and advanced insulation systems expected to lower energy consumption by approximately 60 percent. Construction follows a top-down method, allowing simultaneous work on the tower and podium and enabling rapid delivery of more than 350,000 square meters of floor area within an estimated 1,000 days. The project includes three dedicated amenity levels on the 8th, 47th, and 70th floors, featuring a 285-meter wraparound infinity pool with panoramic views, spa and wellness facilities, a fitness center, library, cafés, padel tennis courts, children’s play areas, and multi-purpose lounges. Eighteen high-speed elevators are designed to ensure efficient vertical transportation throughout the building. Residential offerings range from one- to three-bedroom apartments with smart-home systems and private balconies. The uppermost floors feature Ultra Residences and Sky Villas, each with high ceilings, large terraces, and private pools offering unobstructed views of the Burj Khalifa, the Dubai Canal, and the Arabian Gulf. With its integration of artificial intelligence-enhanced building systems, environmentally responsive engineering, and hotel-grade lifestyle services, Al Habtoor Tower is designed not only as a luxury residence but also as a blueprint for future-ready urban living in Dubai.
The ancient art of falconry soars as a vibrant emblem of Emirati heritage. For over 4,000 years, this practice has woven itself into the cultural fabric of the region, evolving from a Bedouin survival tool to a revered sport and symbol of national pride. In Dubai, falconry is more than a tradition; it is a living bridge between past and present, celebrated through training centers, high-stakes competitions, and global recognition as a UNESCO Intangible Cultural Heritage of Humanity since 2016. As the city balances modernity with its Bedouin roots, falconry remains a testament to courage, patience, and a deep connection to nature.
Falconry’s origins in the UAE trace back to the Bedouin tribes who relied on falcons to hunt scarce game like houbara bustards and hares in the unforgiving desert. The falcon, known as the “Saqr,” was prized for its sharp eyesight and speed, capable of diving at over 200 miles per hour to capture prey. Unlike other predators, falcons could be trained to deliver game alive, ensuring it remained halal by Islamic standards, which require animals to be slaughtered while still living. This practical necessity fostered a bond of trust and respect between falconer and bird, a relationship that endures today. “Your falcon is your brother,” says Ayesha Al Mansouri, a female falconer who began training at age four, reflecting the sport’s deep emotional resonance.
Dubai’s commitment to preserving falconry is evident in its world-class facilities and initiatives. The Dubai Falcon Hospital, alongside its larger counterpart in Abu Dhabi, is a global leader in avian care, offering everything from routine checkups to surgical interventions for these prized birds. Equipped with luxurious wards and cutting-edge technology like GPS tracking, the hospital underscores the UAE’s unique dedication—evidenced by its issuance of falcon passports, a world first. Training centers, such as those at Al Marmoom Desert Conservation Reserve, provide hands-on education, teaching traditional techniques alongside modern innovations. Emirati falconers use tools like the “manqalah” (a padded cuff for perching) and “burgu” (a leather hood), while integrating satellite tracking to monitor birds during training. These centers also serve as cultural hubs, hosting workshops to pass skills to younger generations, ensuring the art’s survival.
Competitions are the heartbeat of modern falconry in Dubai, blending spectacle with tradition. The Fazza Championship for Falconry, launched in 2002 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, is a highlight, drawing thousands to its 400-meter desert races where falcons are timed with stopwatches for speed and precision. The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) and Al Dhafra Festival further elevate the sport, featuring not only races but also beauty contests judging falcons on plumage and poise, with prizes reaching thousands of dollars. “These events are about more than competition; they celebrate our identity,” notes a member of the Emirates Falconers’ Club, which organizes many of these gatherings. In 2024, ADIHEX attracted over 150,000 visitors, showcasing falconry’s global appeal.
The falcon’s cultural significance extends beyond the desert. As the UAE’s national emblem, it adorns currency, stamps, and official documents, symbolizing courage, nobility, and resilience. Emirati poetry and songs often depict falcons as loyal companions, while the late Sheikh Zayed bin Sultan Al Nahyan, a lifelong falconer, championed its preservation through initiatives like breeding programs in Al Ain. His 1976 book, Hunting with Falcons, remains a cornerstone of the sport’s literature. Today, falconry is a fixture in national celebrations, with displays at UAE National Day and desert safaris in Dubai, where tourists witness falcons soaring against the sunrise. Platinum Heritage’s in-flight falcon show, conducted from a hot air balloon, offers a unique vantage point, blending tradition with Dubai’s flair for innovation.
Yet, falconry faces challenges in a modernizing world. Urbanization and habitat loss threaten wild falcon populations, prompting conservation efforts like those led by the Emirates Falconers’ Club, which supports breeding and release programs. The UAE’s collaboration with 18 countries to secure UNESCO recognition in 2016 reflects its global leadership in safeguarding this heritage. Women, too, are reshaping the narrative. Falconers like Sheikha Mozah bint Marwan Al Maktoum and Ayesha Al Mansouri are breaking barriers, training alongside men and inspiring a new generation. “Falconry teaches discipline and connection to our roots,” says Sheikha Mozah, who trains daily to strengthen her bond with her birds.
Dubai’s falconry scene is a microcosm of its ethos: a city that honors its past while embracing the future. From the quiet patience of a falconer in the desert to the roar of crowds at the Fazza Championship, this ancient art continues to captivate. As the UAE navigates globalization, falconry remains a soaring reminder of its Bedouin soul, a tradition that, like the falcon itself, refuses to be tamed.
Dubai’s nightlife, once defined by glitzy super-clubs, is diversifying into a vibrant tapestry of underground music, jazz lounges, and alcohol-free cultural evenings. Beneath the city’s shimmering skyline, a new scene is emerging, driven by local DJs and event organizers catering to varied tastes.
Iconic venues like WHITE Dubai and SKY2.0 in the Design District still draw crowds with international DJs and bottle service starting at AED 2,000 ($545 USD). Yet, underground spots like The Backyard at Steigenberger Hotel, hosting “Deep Like Thursdayz,” and Bridgewater DXB’s eclectic lineups are gaining traction for their focus on authentic music. “Clubbers crave originality over corporate venues,” says Deian Markov, promoter of Groove On The Grass, a pop-up festival drawing 4,000 fans.
Jazz clubs like Bahri Bar at Madinat Jumeirah, with Burj Al Arab views, and The Green Room in City Walk 2 offer soulful evenings, blending live music with mocktails. Alcohol-free cultural nights are also rising, with Global Village’s drum circles and Dubai Miracle Garden’s illuminated floral walks appealing to families and expats. These venues align with the UAE’s strict alcohol laws, relying on ride-hailing apps for safe transport.
DJs like Mike Bufton of Audio Tonic and promoters Rima and Dania at Electric Days curate fresh sounds, from house to Afrobeats, at venues like BLING Dubai. This blend of Arabian heritage and global influences creates a nightlife that’s both inclusive and innovative.
Dubai has emerged as a global hub for perfumery, blending ancient Arabian traditions with modern innovation to captivate scent enthusiasts worldwide. From the rich, woody notes of oud to bespoke fragrances crafted for individual tastes, Dubai’s perfume industry is a testament to its cultural depth and commercial prowess.
Dubai’s perfume heritage is rooted in the Arabian Peninsula’s ancient trade routes, where frankincense, myrrh, and oud—derived from the resinous agarwood tree - were prized commodities. Today, the city’s Deira Perfume Souk remains a sensory treasure trove, with shops like those in Al Sabkha offering attars, oil-based perfumes made from natural ingredients such as rose, saffron, and musk. These traditional blends, often crafted using techniques passed down through generations, reflect a culture where fragrance is a daily ritual, woven into religious ceremonies, social events, and personal expression.
Yet Dubai is no relic of the past. Its strategic location and luxury-driven economy have made it a magnet for global fragrance houses like Chanel, Dior, and Roja Parfums, which release region-specific scents with high concentrations of oud and amber to cater to Middle Eastern tastes. Local brands like Ajmal Perfumes, founded in 1951, and Swiss Arabian, known for alcohol-free attars, have also gained international acclaim, with Ajmal now selling in 50 countries. The UAE’s fragrance market, led by Dubai, is projected to reach $1.7 billion by 2033, driven by a growing appetite for niche and premium scents.
Bespoke perfumery is a rising star in Dubai’s scent-scape. High-end boutiques in the Dubai Mall and Bur Dubai offer custom blending, where artisans work closely with clients to create unique fragrances using rare ingredients like Taif rose or saffron. This personalized approach, coupled with events like Beautyworld Middle East, an annual trade show highlighting cutting-edge trends, underscores Dubai’s role as a leader in olfactory innovation. In 2024, the event featured over 100 nominations for awards like Niche Fragrance of the Year, showcasing the city’s influence on global trends.
Modern fragrance houses, such as Lattafa and Hind Al Oud, are redefining the industry by merging heritage with contemporary flair. Lattafa’s Khamrah, launched in 2024, blends cinnamon, praline, and oud, rivaling high-end Western perfumes at a fraction of the cost. Meanwhile, boutique perfumers focus on small-batch creations, emphasizing storytelling through scent. These efforts have fueled a market growing at a rate three to four times higher than in Europe or America, with international brands like Eurofragance reporting €180 million in global sales in 2024, largely driven by the UAE.
Dubai’s perfume industry is more than a business; it’s a cultural bridge. Traditional attars and bakhoor - fragrant wood chips burned to release aroma - coexist with avant-garde scents, reflecting the city’s ability to harmonize past and present. As Abdulla Ajmal, CEO of Ajmal Group, noted, “Traditional oriental fragrances continue to be the heart of the region’s olfactory identity,” even as they captivate Western consumers. This fusion of craftsmanship and innovation ensures Dubai’s scented legacy will linger for generations.
Dubai’s ambition to become a global tech hub is taking flight under the Dubai Economic Agenda (D33), launched in 2023 to double the city’s economy to AED 32 trillion by 2033. The Dubai International Financial Centre (DIFC) reported over 1,000 new tech startups registered in 2025, driven by the emirate’s tax-free zones, robust infrastructure, and focus on AI, blockchain, and fintech. This surge is transforming Dubai’s economic landscape, but challenges like talent retention and global competition test its staying power.
The D33 Agenda prioritizes innovation, targeting AED 100 billion in annual digital economy value by 2033. DIFC’s Innovation Hub and Dubai Internet City offer zero corporate tax and streamlined regulations, attracting startups like Tabby, a $1.5 billion-valued buy-now-pay-later platform, and Zand, the UAE’s first digital bank. Careem, a Dubai-born unicorn, remains a success story, while emerging ventures like Tarjama (AI translation) thrive with support from the Dubai Future Academy. Investors are bullish: the Dubai Future District Fund invested in 29 ventures in 2024, drawing AED 2 billion in venture capital in 2025. Arif Amiri, CEO of DIFC Authority, notes, “Dubai’s ecosystem empowers startups to outperform globally.”
The numbers are striking. Dubai’s GDP grew 3.3% in 2023 to AED 429 billion, with tech driving growth. Free zones host over 1,500 tech firms, and events like the Dubai FinTech Summit 2025 foster global partnerships. Yet, retaining talent and competing with tech giants like Silicon Valley remain hurdles. As Dubai balances innovation with sustainability, its startup surge signals a bold step toward a digital future.
Photo credits: DIFC Instagram.
Alexander Agafiev
Alexander Agafiev is former tech contributing writer for Forbes Monaco.
