Dubai Initiatives Aim to Leverage Digital Creators in Safeguarding Cultural Identity
The Dubai Press Club, in partnership with the Dubai Culture and Arts Authority, convened an interactive session at the Etihad Museum focusing on the role of digital content creators in preserving national identity and heritage.
The event, titled "Cultural Content Creators: Preserving Identity and Creating Impact," marks the second week of the cultural track within the third phase of the broader Dubai Content Creators Programme, which runs through June 19, 2026. The initiative is designed to provide emerging media professionals and creators with practical training in digital storytelling, creative production, and specialized industry knowledge.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, framed the initiative as a strategic investment in both local media infrastructure and cultural preservation. According to Al Marri, empowering a new generation with advanced storytelling tools is intended to strengthen community awareness and position Dubai as a regional center for the creative industries.
During the panel, Hala Badri, Director General of Dubai Culture, emphasized that effective cultural preservation via digital media relies heavily on narrative-driven, human-centric storytelling. Badri noted that while rapid technological advancements and artificial intelligence present unprecedented distribution opportunities for Emirati culture, they also place a distinct responsibility on creators to maintain historical and cultural accuracy for future generations.
The session also addressed the operational realities of the creative sector, exploring how local heritage can be systematically translated into viable digital content. Maryam Al Mulla, Director of the Dubai Press Club, stated that the program's primary objective is to bridge the gap between institutional cultural knowledge and contemporary digital platforms by giving participants direct access to industry leadership.
The current phase of the program concludes today following a series of technical workshops focused on expanding the reach and quality of local digital media.
Photo credits: Government of Dubai Media Office
Andrew Shelepnytsky Andrew Shelepnytsky is an Editor of Dubai Voice.
Vladyslava Garkusha
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