Brand Dubai, the creative arm of the Government of Dubai Media Office, in partnership with the Events Security Committee, will organize the ‘Al Etihad Parade’ on December 2 to mark the 54th Eid Al Etihad. The event is part of the ‘National Month’ campaign launched by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
The parade will begin at Dubai Maritime City at 3:00 p.m., proceeding along Jumeirah Road from the Union House intersection to the Burj Al Arab intersection between 4:00 p.m. and 5:30 p.m. More than 30 volunteers from the Community Development Authority (CDA) will distribute over 1,000 UAE flags to participants. Organizers emphasized adherence to all approved safety guidelines to protect both attendees and road users.
Shaima Al Suwaidi, Director of Brand Dubai, described the event as a platform for community participation and national pride. “We remain committed to organizing events that highlight the enduring values of our nation and showcase our Emirati identity,” she said, urging participants to observe all parade guidelines.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said the 54th Eid Al Etihad celebrations reflect the UAE’s cultural heritage and progress, bringing together citizens and residents from over 200 nationalities. He highlighted the parade as a key moment for demonstrating unity and shared identity.
Reem Obaid Al Awabed, Director of Social Programmes at the CDA, noted that the parade aligns with the ‘Year of the Community’ and reflects Dubai’s growing culture of volunteering. “The parade is a national space that renews the spirit of unity, belonging, and social responsibility,” she said.
The Events Security Committee confirmed that police patrols will monitor the parade route to ensure traffic flow and public safety. Organizers outlined strict rules for participants, including limits on passengers, vehicle modifications, use of celebratory sprays or fireworks, and proper adherence to lanes and traffic laws. Violations may result in fines ranging from AED 10,000 to AED 100,000, vehicle impoundment, black points, or suspension of driving licenses.
Authorities encouraged the public to follow official channels for updates and instructions to ensure a safe and orderly celebration.
Photo credits: Government of Dubai Media Office
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
